Tag Archives: marketing strategy

Marketing in the Digital City

By Sophia Penna (GDDM ’19)

MKT 350 teacher Mariella Katz in the classroom (Sophia Penna)

Digital marketing (MKT 350) is a new course offered on the Montreal campus, taught by first time teacher Mariella Katz. I decided to take this course because my advisor and I both believed it would be a beneficial class to take as a Graphic Design major. My hopes before entering this class were to learn how to better market myself as an artist as well as any businesses I may work with in the future.

Mariella started her career as a photographer when she was just 16 years old, six years after her family moved from Bulgaria to Canada. She later went on to study interactive media and web-tv in college and then advertising and public relations. Mariella used her experience as an influencer and her background in marketing to take a risk and open her own company, Frenzr, which works with clients by managing their social media accounts and creating relevant, marketable content. They work with clients in an effort to pair them with influencers to make the brand seem more tangible. Mariella also hosts social media workshops where she teaches companies how to use social media to their advantage. Many of the topics she brings to MKT350 come directly from these workshops. Continue reading