Tag Archives: marketing

The Internship Chronicles: Abigail

By Abigail Scott (MRKT ’20)

During the Fall 2018 semester, Abby Scott worked with Ironbelly Studios as a marketing intern.

Abigail Scott (MRKT ’20) interning at Iron Belly Studios

One of the biggest worries I had when choosing to study abroad in Montreal was if I could find an internship that would work for me. When I first came to Champlain College I knew I wanted to study abroad and learning that I could have an internship abroad only made it that much better. When it came time to apply I was a bit torn between Montreal and Dublin. I was really excited about the possibility of interning in a large city such as Montreal. However, I was nervous about being a business student trying to mix my marketing major with my interest in the video game industry. With a little bit of faith, I decided to apply for an internship in Montreal and am beyond happy with the result.

My internship with Ironbelly Studios has taught me so much. Ironbelly Studios was founded in 2009 and has an office based in Montreal while having several remote workers from around the world. Having worked with an international staff in the past, I was very excited to be able to work in an environment Continue reading

The Internship Chronicles: Brett

By Brett Schwartz (GPROD ’20)

During the Fall 2018 Semester, Brett interned at Minority Media Inc. as a Management and Marketing intern.

Brett Schwartz (GPROD ’20)

During my time studying abroad in Montreal I worked at Minority Media Inc. as a
Management and Marketing Intern. It’s a relatively small studio that continued to shrink during my time there. Our studio is a single flat with two office spaces and a meeting room connected to the center room, and the over all floor is shared with another software development agency and a publishing studio. So as one could imagine, Minority Media isn’t a very large crowd but its collective unit has got over fifty years of experience working in all aspects of their collective industry. The core business team remains together as their projects evolve, but the development team seems to change with key members working for a few years and then moving to another place in the industry. Through it all has been Stella, the maleficent office dog

Minority Media was formed eight years ago by Vander Caballero and Julien Barnoin.
They quickly became recognized in the VR development sector for their commercial success with Papa & Yo. Following this, they continued to stand by VR game development despite the failures it faced in commercial acceptance. Minority had adapted by developing for Continue reading

Marketing in the Digital City

By Sophia Penna (GDDM ’19)

MKT 350 teacher Mariella Katz in the classroom (Sophia Penna)

Digital marketing (MKT 350) is a new course offered on the Montreal campus, taught by first time teacher Mariella Katz. I decided to take this course because my advisor and I both believed it would be a beneficial class to take as a Graphic Design major. My hopes before entering this class were to learn how to better market myself as an artist as well as any businesses I may work with in the future.

Mariella started her career as a photographer when she was just 16 years old, six years after her family moved from Bulgaria to Canada. She later went on to study interactive media and web-tv in college and then advertising and public relations. Mariella used her experience as an influencer and her background in marketing to take a risk and open her own company, Frenzr, which works with clients by managing their social media accounts and creating relevant, marketable content. They work with clients in an effort to pair them with influencers to make the brand seem more tangible. Mariella also hosts social media workshops where she teaches companies how to use social media to their advantage. Many of the topics she brings to MKT350 come directly from these workshops. Continue reading